Why SEO is Important for Digital Marketing
Try to imagine where you have an outlet and you don’t have any signage placed on it. No name, windows or anything of which is particular to it. You will surely be facing people out of curiosity to look for another product compared to the ones that you are selling. If you have a shop that has a proper name and also the product image, it will be able to attract a lot of people and they will surely ask for what you are selling and there are even those who will tell other people with regards to the experience that they have obtained with regards to your product and your shop.
An example in such case is a website that’s not optimized and the other one is an optimized website.
SEO or Search Engine Optimization is the process of creating a web page which is one that’s easy to categorize and easy to find. This could help customers to actually find out more about your business from the other companies of which are available. This actually means that SEO is also an integral part in a digital marketing strategy. This likewise is partnered with a holistic move in order for it to drive customers towards your business through its online platforms. To be able to do this, it is crucial that you make sure the website will rank higher in Search Engine Result Pages (SERP). In order for you to understand about it, an example is that there are 14 billion searches online that happens each month. Just try to imagine that a fraction of that billion searches occurs to your business. When you wish to get that benchmark, the website you own should be able to rank higher in the SERPs and this must also perform well when it comes to social media marketing and in pay per click (PPC) activities that should also get along together with the digital marketing tasks of this digital marketing company.
Advertising is actually one of the most crucial part for any business. If ever a business goes online, the advertising is going to work best in garnering big amounts of web traffic. SEO will also give an opportunity of free advertising.
Proper SEO will help in making a website rank on the first page of SERP. Also, most people usually just scans and reviews the first two page of SERP. Another addition also is that there are about 75% of consumer that uses search engines in find some local business information. If you compare it with online marketing like PPC, email marketing programs and social media marketing, SEO can actually give good ROI. There’s also about 85% customers daily that checks the online reviews prior to buying a product.